Web Analytic Reports:

Basically we have 3 categories of SharePoint Web Analytic  Reports:

1. Traffic
2. Search
3. Inventory

Reports are aggregated for various SharePoint entities. i.e. we can take consideration of sites, site collection, and web application for each farm. We can also aggregate the reports per search service application. By default the reports show the data for a period of 30 days. We can change this and we can even view data up to 25months by using analyze tab.

Here we have 2types of reports

1. Trend Reports
2. Rank Reports

Trend Reports show how a particular metric is doing over a period of time, while Rank Report show the top results for a particular metric. We can even apply filters and check the reports as per the need i.e. filters like string match in the URL, user name, queries, browser and others.

Below figure is example of trend reports

Example of Rank Reports

In the above fig we can see the top pages sorted on the Number of page views for a default of 30 days.

Let us see Trend Reports in detail:

Trend Reports:

1. Number of Page Views i.e. total number of pages views every day.
2. Number of daily unique visitors i.e. total number of unique visitors each day. SharePoint authenticated users and anonymous users i.e. using IP ADDRESS are counted as visitors.
3. Number of Referrers i.e. total number of unique URL’s external to the current entity from where the users navigated to the current entity.

Rank Reports:

1. Top Pages: Most viewed pages in the current entity.
2. Top Visitors: Most frequent visitors of the current entity.
3. Top Referrers: Top URL’s external to the current entity from where users navigated to the current entity.
4. Top Destinations: Similar to Referrers, these are the top external URL’s that the user visited from the current entity.
5. Top Browsers: Top browsers being used to visit the current entity.                                                      Search Reports
   The search reports capture the user behavior information related to the queries on the site.
   Trend Reports
   1.     Number of Queries: Total number of queries each day.
   Rank Reports
   1.    Top Queries: Most issued queries per day.
   2.    Failed Queries: Most issued queries for which either there were no results or the user did not click on any results.
   3.    No Result Queries: Most issued queries for which no results were returned.
   Other Reports
   1.    Best Bet Suggestion Report: Recommends URLs as most likely results for particular search queries based on analysis of usage patterns. The site administrators can accept or reject these suggestions. If they accept, the corresponding query-URL pair is added to the search keywords list.
   2.    Best Bet Usage: Shows how Best Bet suggestions are doing over time. For every Best Bet query issued, the report shows the percentage of clicks on the Best Bet URL compared to other URLs.
   3.    Best Bet Action History Report: Tracks the actions performed by the site administrator on the ‘Best Bet Suggestion’ Report.

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